-There is the central image of the killer wearing well known hockey mask with weapon of choice
-Use of backlighting means you can't see the killer completely, adding some mystery
-Outline of the forest can be seen in foggy light, which is a classic slasher genre location, and well known for this film
-The film title is capitalised in red, connoting gore and therefore linking to the slasher genre, with sharp serifs giving it a gothic look which is typical of horror genre films
-Red typography contrasts against dark background which is sinister, the date of release is in red too drawing attention to key information
-The tag line is capitalised on its own at the top, making it draw attention whilst being easily readable
-The credits are small at the bottom with the production company logos as well as the rating certificate
-The link to former well-known slasher film ' The Texas Chainsaw Massacre' is clear
-The killers face is in flames and is easily recognisable
-The flames provide light for outline of killer who is holding a mask and weapon of choice
-Victims can be seen within the face, which is distressing for the audience, fire generally signifies hell and death which links to the genre
-A suburb house can be seen under the flames, which is another classic slasher film location, playing on the idea of realism that is disturbing for the audience
-The credits are small in yellow at bottom, whilst the release date is bold in red, drawing more attention
-Tagline is in white at the very top, drawing attentions as it is clear and capitalised
-The main colours are red, orange, black, white, all typical of the horror genre, slasher in particular
-Clear link to famous director Wes Craven who made the original Scream movie
-As it is the fourth in the sequel, the number 4 replaces the 'a' in scream, with red colouring that links to the violence of the slasher genre whilst making it stand out against the black and white
-Classic thick scream typography that was used for all the previous films, it is capitalised and spaced out with the 'm' being sharp and blade-like, connoting a weapon and linking to the slasher genre
-The release date is in red, standing out against the black background and white credits at bottom
-Key image is the characters as opposed to the killer, however the famous scream mask reflection can be seen in the knife which is tinted red connoting blood and linking to the gore of the slasher genre
-The tag line is in red at the top, but is not capitalised
-The main colours are black, grey, white and red which are typical of the horror genre
-Past generation of characters can be seen in black and white above younger characters e.g courtney cox who has played Gail since first scream movie
-All black and white apart from the blue of the eyes, with the hand covering her mouth representing shock and distress
-There is no key image of killer or any features of them such as the mask or weapon of choice, however is does feature the final girl Sidney, who is the main character
-There is again the thick and spaced out typography with the sharp blade-like 'm,' giving the idea of a weapon and linking to the slasher genre
-The tag line at the top is long and not capitalised, however still readable and attention grabbing as it is away from the central image
-Wes Cravens' name is clearly visible at the bottom
-The names of the actors are capitalised above the general credits at bottom of the poster
-There is no clear release date as there is on other posters
-As this is the oldest film poster (1996) subverts a lot of conventions that the others have in common such as the feature of the killer on the front and a clear release date and short snappy tag line
-There is the central image of the masked killer with his weapon of choice, with the chainsaw linking to the title as well as being easily recognisable as this is a remake of the classic slasher film
-The credits are at the bottom above the larger and capitalised release date
-The main colours are black, greys and red, typical of the slasher genre
-The title is capitalised in a gothic font with sharp serifs, typical of horror genre films
-Colour of the title is distorted so it is not completely white, making it look old and worn, adding to the distressed feel
-The tag line is not typically at the top, it is just under the title and although smaller, it is still capitalised and bigger than credits
-The slight backlighting allows for some light to be shed on the killer allowing some of him to be seen, but still keeping a mysterious feel that is important for the killer to keep as the fear of the unknown is a key feature for the audience to find the film effective
