- Non-diegetic sound of glass breaking accompanied by mid-shot of glass breaking denotes to the audience that someone is breaking in, which is expected in a home-invasion movie.
- Slow-motion editing - close up of weapons hitting the ground, non-diegetic noise of metal knives hitting the ground with woman falling in background emphasises the impact of the break in.
- Non-diegetic ringing sound (sounds like a siren almost) creates a sense of panic and alarm within the audience
- A panning shot with some kind of distorted editing further creates this sense of panic and alarm and the slow-motion allows the audience to really see the actors facial expressions and body language, all part of the Mise en Scene.
- Low-angle shot of masked man walking in, makes him appear larger, more powerful, sinister and connotes to the audience that he is the dangerous character/killer. The slow-motion editing emphasises this further, as the audience can study his costume, which is an animal mask
- A close-up shot of the female victim backing away on the floor at a slightly high-angle and still at slow-speed denotes her clearly terrified facial expression and vulnerability at that moment.
- The non-diegetic music climaxes with a screeching string sound as the slow-motion sequence continues and the killer raises his axe and brings it down at a low angle again, making him see big and strong.
Poster
- Each poster has the same background - greyish/yellowish colour with scratch marks, looks dirty and grimey in each.
- All have the same tagline - 'Did you remember to lock your door?' - playing into the genre of the film - slasher / home invasion - targets audience directly with second personal pronoun 'you' - used in advertising.
- Font type looks like it has been scratched/etched in to something - again matches the scratchy background and with the narrative of the film
- 'You're next' itself - use of 'you're' targets the audience directly, which could make them more scared - when they leave the cinema they might be afraid to go home, therefore the movie has done well.
- Production companies, website etc in bottom in small font
- Date of release under title
- In each image of the animal mask, under-lighting is used to create shadows and distort the mask making it appear more scary than it is. Also, the person is leaning their head forward a bit making the mask seem like it is looking down menacingly. This is the main image and is shown in the top part of the poster where most people will be drawn to. Blood on the masks also highlights to the audience the genre of the film.
Website
- http://fuckyeahyourenext.tumblr.com/
- Interactive website - auto play music from the film - not what you would usually expect to be 'horror' movie but fits in with the narrative of the film.
- Scrolling reviews at the top so people can see what others think of the film straight away
- Can enter postcode to see where the film is playing near you
- Social media links at the top
- As you scroll down, just several still images from the film in blocks, users can 'reblog' or 'like' the posts, as it is on tumblr.
- Trailers and videos also available as you scroll down
- GIFs and fan images as you scroll down - involves fans, makes it interactive
- #THEANIMALS - internet campaign to get the film trending.
- Drop down menu at the top - home, blog, trailer, reviews, story, cast and crew, photos and a list of hastags for the user to click on e.g. #theanimals, #fan art
- The website is 'follow'able as it is actually a tumblr, makes it accessible and user friendly.
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