Film Poster Deconstructions

In this investigation I will be deconstructing film posters from different genres and see whether they meet the features listed below:

- Typography

- Choice of image

- Positioning of all elements

- Tag-line if any

- Colour schemes

- Clear indication of genre

- Clear target audience

- Golden rule

 
The Possession

      • Typography is distorted and archaic, being related to the sub-genre, supernatural horror.

      • The release date is in red, related to the genre – horror.

      • The colour of the film title is white, suggesting that the innocent are the victims of possession.

      • Tag line “Darkness lives inside”, also white, again connotes the innocent being possessed.

      • “Based on a true…”, printed in black, has serious connotations, alluring the audience.

      • Key image: young girl with a hand coming out of her mouth, tells audience about the sub-genre, supernatural horror.

      • The girl is in the centre, applicable to the golden rule. This focuses the audience attention towards the image, allowing them to instantly note the sub-genre.

      • The key image is not suitable for a young audience, the target audience therefore would most likely be those fifteen and over.

      • The white colour scheme contrasts with the black, making the film title stand out more.

Kidulthood

      • The font is simple, suitable for the genre of the film, urban drama.

      • Key image is in the centre, follows the golden rule. Audience can therefore, instantly note the genre through mise en scene elements e.g. costume.

      • Tag line tells audience the film is part of a sequel.

      • Mise en scene such as the urban background, the bat, the hooded tops connote an urban drama.

      • Through this mise en scene, the audience can see how the film would be targeted at those fifteen and over.

 

 

 

 

 

Fast And Furious Five

     • The title is in red which connotes a fast paced action film, which relates to the name itself – Fast And Furious…The colour scheme and typography therefore, tell the audience about the genre –action.

     • The audience can see through the film title that this film is part of a sequel.

     • The white colour of the actors’ names contrasts with the red typography, enabling the audience to note the key actors in the film.

     • The key image includes three men, armed with weapons, which relates to the genre.

     • The car in the background, connotes the sub-genre – action/racing.

     • The golden rule focuses the audiences’ attention mostly towards Vin Diesel. This can be a way of visually signifying his position in the film – the main character.

     • The weapons suggest the film is not targeted at a young audience.

 

Dead Footage (A2 Media Studies)

    

     •The typography’s colour scheme is red and white. The red can visually signify the film’s genre – horror.

     •The contrast with the white typography effectively makes the tag line stand out, enabling the direct address to be built further between the audience.

     •The hands give us a clue to the sub-genre – zombie horror.