- Suitability
for genre and target audience
- User-friendly
- Interactive
- Typography
- Placement
- Choice
of content
The Fast And Furioushttp://www.thefastandthefurious.com/intl/uk/
• The golden rule focuses the audiences’ attention towards the key image which denotes a car.
Immediately therefore, the audience can note the genre – action and it’s sub genre – racing/action.
• The website is user friendly, viewers don’t have to search, the links are positioned well, which
makes it more appealing to audience members.
• The website has links which enable the audience to interact with the website easily.
• The typography is simple, capital letters make the words stand out more. The colour red connotes
the film’s genre.Godzilla
http://www.godzillamovie.com/
• The links are set out clearly, making it easier for audience to find what they are searching for – user friendly.
• The audience can access links e.g. videos and trailer, keeping them entertained throughout.
• Links to social media allow the audience to feel part of an online social group.
• Links to merchandise have been made, increasing fan ownership.
• Typography is in red which links the horror genre. The link the audience are currently on will be highlighted in red, ensuring the audience that they are aware of what they are searching - user friendly content.
• The golden rule focuses the audiences’ attention towards the key image of Godzilla. The embedded
image is moving with smoke, alerting the audience that the film is based on a crisis. 22 Jump Street
http://www.22jumpstreetmovie.com/site/
• The video footage in the background immediately entertains the audience and tells them about the genre – comedy.
• The audience can already get a pre taste of the film through these visual elements.
• The reviews below are constantly changing, allowing the audience to receive various opinions of the film.
• The links are laid out appropriately so that the audience can find and access information with ease – user friendly content.
Where Will You Be (A2 Media)
http://llbcmediaa2.wix.com/wherewillyoube
• The red typography notifies the
audience about the horror genre.
• The image of the hands tells the
audience about the sub-genre – zombie/horror.
• The limited use of links makes the
audience feel as though they are witnessing a real life event, as
• The trailer is embedded on the
homepage, making the audience entertained.
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