Monday 14 July 2014

Film Website Deconstructions

In this investigation I will be looking at websites of different genres, and see whether they meet these features listed below:

- Suitability for genre and target audience
- User-friendly
- Interactive
- Typography
- Placement
- Choice of content
 
The Fast And Furious
http://www.thefastandthefurious.com/intl/uk/

The golden rule  focuses the audiences’ attention towards the key image which denotes a car.
   Immediately therefore, the audience can note the genre – action and it’s sub genre – racing/action.

The website is user friendly, viewers don’t have to search, the links are positioned well, which
   makes it more appealing to audience members.
 
• The website has links which enable the audience to interact with the website easily.
 
The typography is simple, capital letters make the words stand out more. The colour red connotes
   the film’s genre.

Godzilla
http://www.godzillamovie.com/
The links are set out clearly, making it easier for audience to find what they are searching for – user friendly.
The audience can access links e.g. videos and trailer, keeping them entertained throughout.
Links to social media allow the audience to feel part of an online social group.
Links to merchandise have been made, increasing fan ownership.
Typography is in red which links the horror genre. The link the audience are currently on will be highlighted in red, ensuring the audience that they are aware of what they are searching - user friendly content.
The golden rule focuses the audiences’ attention towards the key image of Godzilla. The embedded
   image is moving with smoke, alerting the audience that the film is based on a crisis.

22 Jump Street
http://www.22jumpstreetmovie.com/site/
The video footage in the background immediately entertains the audience and tells them about the genre – comedy.  
The audience can already get a pre taste of the film through these visual elements.
The reviews below are constantly changing, allowing the audience to receive various opinions of the film.
The links are laid out appropriately so that the audience can find and access information with ease – user friendly content.
 
Where Will You Be (A2 Media)
http://llbcmediaa2.wix.com/wherewillyoube
The red typography notifies the audience about the horror genre.
The image of the hands tells the audience about the sub-genre – zombie/horror.
The limited use of links makes the audience feel as though they are witnessing a real life event, as
The trailer is embedded on the homepage, making the audience entertained.

Poster Deconstruction




Student's Work



Is Hollywood out of New Ideas?


Is Hollywood out of New Ideas?


Sequel after sequel, the same movies are churning out with a different plot all the time. Could this be down to the audiences demand being for movies containing well-known characters, or is Hollywood simply out of new ideas?

The following names are known in almost every household around the world- James Bond, The Joker, Harry Potter, Luke Skywalker; the list is endless. References from these movies such as, may the force be with you are well-rehearsed, so when films containing the same characters and continued plots, the fan base has already been created. This means that directors know that there are target audiences already there for sequels, making it a safe bet when releasing something new.
 
The audience are feeding into this idea, with some of the most popular movies of 2013/14 (so far) being-


The Hunger Games- Catching Fire

The Hobbit (linked to the Lord of the Rings)

Man of Steel

Iron Man 3

Despicable Me 2

Fast & Furious 6

Grown Ups 2

Anchorman 2

Monsters University

The Smurfs 2

X-men- Days of Future Past

All sequels in which the target audience will already know the main characters and the past context of the plot. The Hunger Games was the highest grossing film of 2013 at $409.4 million, whilst Iron Man 3 has become the fifth highest grossing movie ever at more than a billion dollars (at the box office.) This is an example of how movie produces have grasped something that they know is certain to make them money, and movies will keep being recycled until there is no longer an audience for them.

Two film genres which are, in my opinion, have the most recycled movies are romance and horror.  The stereotypes of these genres rarely challenged, for example, romance is generally boy meets girl, obstacle, they overcome this and happily ever after. Classic.
Within Horror there are the deformed murderer slasher movies, zombie apocalypse and demonic villain disturbs a quiet family home movies.

Some of the best known Lord of the Rings, Harry Potter, Saw, Father of the Bride, Sex and the City, Final Destination, Paranormal Activity, The Hangover, Star Wars, Star Trek and X-men. These films all have particularly big fan bases and have all done extremely well. Therefore it seems that the idea of rebooting movies has an audience which are loyal, sequel after sequel.

As well as sequels, there have also been remakes of popular movies such as Tarzan, Arthur and the Titanic in 3-D. Again, although not very inventive, it seems to have a popular appeal to those who are familiar with the characters and narrative.

Having said this, there are some new, more inventive films that have been popular in the past year or so including-

Frozen

Her

The Wolf of Wall Street

12 Years a Slave

Gravity

Dawn of the Planet of the Apes

22 Jump Street

 

The Wolf of Wallstreet had a gross earning of $300 million whilst Frozen has become the highest-grossing animation of all time with a worldwide gross of over $1.07 billion. From this I think it is clear that whilst the majority are happy settling on familiar film ideas, there are a few more imaginative ideas that have been able to break through and have certainly succeeded.

In conclusion, Hollywood has pretty much run out of ideas. With reboots of films becoming such regular releases, it is hard to see what productive progress Hollywood seems to be making. Having said this, with the occasional creative new idea and a fairly big risk, there is definitely a market where people are hungry for fresh ideas.

Website Deconstruction



 


 

Student's work


 


History of the Zombie Sub-Genre


Origins of Zombies
·       Theorists of zombie culture (such as Kyle Bishop or Jamie Russell), link the origin of the zombie to Haitian folklore and voodoo.
·       The zombie didn’t make its way into American culture until the 1920s and 30s, when travel narratives were popular with Western readers. W.B. Seabrook’s book The Magic Island is often credited as the first popular text to describe the ‘Haitian zombie’.
·       The first major zombie film was Halperin and Halperin’s (1932) White Zombiewhich depicted a Haitian voodoo priest capturing the female actor as a zombie slave. Other early zombie films include: Revolt of the Zombies (1936), King of the Zombies (1941), and I Walked with a Zombie (1943).
·       The zombies of these films was not the cannibalistic zombie we know now. These zombies were people put under the spell of voodoo. In these films, the true terror is becoming a zombie, not being bitten by one.

 
·       What all these films have in common is their depiction of Voodoo and Haitian culture more generally as dangerous and superstitious. Many people are keen to note that the messages and signals contained in these films are not subtle, and present stereotyped versions of Haitian culture aimed largely at a mainly white audience. Many of these films also contain an all-white cast, with several members in 'blackface' as comic relief for the more “serious” scenes.


Classic Zombies
·       In 1968, the classic black and white film, ‘Night of the Living Dead’ was released by George A. Romero in theatres across America.
 
·       Prior to Romero’s take on the zombie genre; zombies largely reflected the spirit of the times in which these films were made e.g. the fears of racial mixing found in White Zombie (1932) and the fears of mind control found in Invisible Invaders (1952).
·       However, Romero changed these trends when he made the zombie into something more than simply a machine of mind control or voodoo; Romero introduced the “flesh-eater” into the zombie world. 
·       In addition, Romero made his zombies into a form of infection: A single bite from a zombie will similarly kill and turn you into a zombie, playing into fears of loved ones and strangers turning on one another.
·       What is interesting to note about Romero’s film is its not-so-subtle use of race relations to convey to the audience the tensions of the Civil Rights era. Although Romero himself has stated that his casting of a Black man as the lead role had nothing to do with race, the impact was felt by audiences.

·       Romero included still photos at the end of the film, in which aggressive white police officers drag the corpse of Duane, the lead character, by meat hooks, with canines and armed civilians. These graphic pictures are reminiscent of white lynch mobs in the southern United States.
·       Romero took his social criticism one step further in his second zombie film, Dawn of the Dead (1978). In this film, a group of survivors lay low in a shopping mall as zombies invade from outside. The images of zombies mindlessly walking, groping, and drooling over consumer goods provides an image of the cult of consumerism and American capitalism.
Modern Zombies
·       The first blockbuster film of this era, Danny Boyle’s 28 Days Later (2002) is often credited to raising the stakes in zombie films and is a cult classic.
·       Perhaps most importantly, Boyle’s film is also credited in the creation of a new breed of zombie, the fast-moving, disease-infected living type.
 

·       These zombies are no longer robots, but enraged, wild, feral, and overcome with madness. They sprint rather than shuffle aimlessly; and more than brains they seek to spread the infection further, spewing blood and bile onto their victims in addition to just eating them.
·       28 Days Later also set the stage for a dramatic expansion of the zombie narrative, both in terms of special effects and in scope. In the film, the entire world is said to have been taken over by the “rage virus” and the characters must struggle to survive without the safety of social institutions. The very social institutions established to protect humanity become threats to their survival, as the protagonists find out when they attempt to live with a group of soldiers, who attempt to rape and kill them.
·       As well as this, the Zombie sub-genre spilled into other genres e.g. comedy, romance. In 2004, Shaun of the Dead was released, a British horror film labelled a ‘ZomCom’.
 
 
Types of Zombies
The zombie can be reduced to three main types:
·       The somnambulist (i.e.: mind control slave-zombie),
·       The cannibalistic corpse (i.e.: undead eaters)
·       Infected living (e.g.: the “rage virus” of 28 Days Later).


 
Genre theory + theorists
Name
Theory
Daniel Chandler
Conventional definitions of genres tend to be based on the notion that they constitute particular conventions of content (such as themes or settings) and/or form (including structure and style) which are shared by the texts which are regarded as belonging to them.
Steve Neale
·         'Genres are instances of repetition and difference' (Neale 1980, 48). He adds that 'difference is absolutely essential to the economy of genre': mere repetition would not attract an audience.
·         Argues that Hollywood’s generic regime performs two inter-related functions: i) to guarantee meanings and pleasures for audiences ii) to offset the considerable economic risks of industrial film production by providing cognitive collateral against innovation and difference.
·         Genre is constituted by “specific systems of expectations and hypothesis which spectators bring with them to the cinema and which interact with the films themselves during the course of the viewing process.”
John Hartley
·         Texts often exhibit the conventions of more than one genre.
·         John Hartley notes that “The same text can belong to different genres in different countries or times.”
·         Traditionally genres were regarded as fixed forms, but contemporary theory emphasises that both their forms and functions are dynamic.
David Buckingham
“Genre is not… simply ‘given’ by the culture: rather, it is in a constant process of negotiation and change.”
Tom Ryall
Genre provides a framework of structuring rules, in the shape of patterns/forms/styles/structures, which act as a form of ‘supervision’ over the work of production of filmmakers and the work of reading by the audience